The Future of Mobile Content: Google AMP

The future of mobile content google amp

Google took the world by storm when it released the Google Accelerated Mobile Pages (AMP) project, an open-source initiative which is geared to take mobile search experience to the next level.

Google AMP is symbolized by the word AMP next to an encircled lightning bolt – giving a picture of what AMP is made for – making searching through one’s mobile phone faster. Web pages that have been AMP’ed load faster than regular pages.

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