Smartphone Use Sees Double-Digit Gains in Germany, Austria, Switzerland

Smartphone Use

More people in German-speaking countries — Germany, Austria, Switzerland — are using smartphones compared to a year earlier, according to a new study.

The survey — a joint study from German online digital economy federation BVDW, IAB Austria and IAB Switzerland — may help solidify planning by advertisers and publishers for mobile traffic in those countries, including those who transact adult entertainment offerings.

The survey shows that mobile use, compared to last year’s figures, is up in Germany by 15 percent, Austria up by 30 percent and Switzerland up by 19 percent.

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