Posts Tagged ‘Mobile’

M360 highlights: India in mobile fast lane, but rural areas lag

India in mobile fast line

Last week’s two-day Mobile 360 India event, organised by the GSMA in Delhi, highlighted the vast contrasts in the country with 1.3 billion people, 616 million unique mobile subscribers and already about 280 million 4G users.

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The Crash Course in Mobile Content Every Marketer Needs Now

Crash Course Mobile

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

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Ofcom to crowdsource UK mobile coverage

UK mobile coverage

Regulator Ofcom is calling on the UK’s 20 million Android users to help build a map of the UK’s mobile coverage.

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Marketing in China: Where mobile and content marketing are driving change

Marketing in China

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

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What Virtual Reality Needs to Go From ‘Next’ to Now

Virtual Reality Needs

For quite a long time people talked about mobile being the next big thing in the world of online marketing. Some companies bought in too early, others missed the rise of mobile completely to their detriment, but everyone can agree the mobile era is now dominating digital commerce.

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